Wanna Job Doing Social Media? Do You Measure Up?

Andy Sernovitz posted a "job description" for someone expected to do social networking for a corporation.  He asked for suggestions on Twitter, and posted a response from Todd Defren.  How do you measure up?

1. A person who blogs or understands blogging and participates in social networks and online communities, has an understanding of web TV, podcasting, wikis and social bookmarking sites, and can translate that knowledge in to recommendations for the Company.  The experienced individual should understand the importance of ongoing monitoring and response speed in social networks. 
2. A person who is comfortable teaching social media to others. (Some internal evangelizing will be required.)    
3. A person who enjoys engaging in conversations, both on-line and off. 
4. An excellent writer. 
5. An independent thinker and task master. 
6. An insistence on honesty, transparency and integrity. 
7. A quick thinker and witty conversationalist/writer. 
8. The ideal candidate should have a LinkedIn profile, a Twitter account, a Facebook page, and should have his or her own blog already. 
9. The candidate would be expected to create a private Content Calendar so that s/he has material to talk about based on the Company’s announcement schedules.  Of course, s/he can blog about lighter topics along the way.  The candidate should have the authority to conduct written or video interviews w/ execs and/or the occasional guest blog post.  S/he should have companywide authority to track down anyone at any level to get answers that have been posed outside the Company. 
10. The candidate should be focused on content creation,  but s/he will also work w/ the PR Team and PR Agency to develop overall communications strategies and rapid response plans. 
11. Recommended reading: on Twitter, the candidate should start following @Comcast_cares, @RichardatDell, @Zappos, @JetBlue, and @Southwest.  The candidate should also subscribe via RSS to Jeremiah Owyang’s Web-Strategy blog as well as other PR and marketing-oriented blogs found in the AdAge Power150.

Only thing I'd add is that the person should be a good on-camera spokesperson who will resonate with your core customer (or at least the target of the content you create). You won't see me in too many of the videos on our Xbox blog because I'm a 45-year-old--not exactly someone that an audience of 14-28 year olds would identify as a "gamer." :)