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Friday, July 27, 2007

Marketing BY Blogging (vs. Blogging About Marketing)

Just when I think nobody's paying any attention to this languishing blog, I'm notified by a co-worker that I'm listed in Peter Kim's list of "Top Marketer Blogs."  Thanks, Peter!  And thanks to all you who still have a subscription to the feed or are watching this space. 

About once a week I think about posting something here, but with four kids at home, another blog (www.gamerscoreblog.com) that gets jeleaous when I cheat on her, and my extraordiarily busy work schedule, I don't get around her often enough. 

Something about "practicing what you preach," I guess.  I'm having an awesome time actually using all these fancy-schmancy Web 2.0 tools to do some real live brand marketing for Xbox.  I'm working with a passionate group of employees dedicated to supporting bloggers/podcasters who love our products.   I started with this blog, and have been lucky to actually get to be paid to do all the things I'd probably do anyway.  But I'm kind of stuck in "walking the walk" instead of "talking the talk."   

Feel free to watch the blog for my near-daily posts, though most of those are product-specific.  And if you're interested, you can catch our weekly podcast, our nearly-weekly video podcast, and my occasionally-updated Twitter feed

Posted at 11:28 AM in Blogging, Marketing | Permalink

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Comments

Good to see you posting again. I know, it's hard to keep up with it when it's solely voluntary. As a blogger though, I'm curious; What resources does Microsoft provide to the indie gameblog community?

Posted by: Keadin at Jul 27, 2007 7:39:03 PM

John

Nice post and congrats on your #1 spot on Being Peter Kim's Top 20 marketing blogs - I have been following your blog for quite some time.

I wanted to point you to a survey of B2B marketers on their favorite Web 2.0 tools

here is the survey link
http://pro5.sgizmo.com/survey.php?SURVEY=2VG35UWR8REZZIXYCRXMEI5NIOBTU7-4519-1303488&pswsgt=1186002487

here is a directory of the results
http://www.directimpactnow.com/leadgentools/web2-tools-directory.html

and here is B2B Marketing Magazine's coverage of it
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070716/FREE/70716017/1109/FREE

best
Paul Dunay

PS let me know if you would like to do a podcast with me sometime

Posted by: Paul Dunay at Aug 4, 2007 5:52:02 PM

Podcast'd be fun. :)

Posted by: John Porcaro at Aug 6, 2007 6:32:59 PM

The Insta Book,

Posted by: The Insta Book at Feb 5, 2008 4:33:28 AM

I just recently have fount twitter. I'll definately "follow" you there to keep up with your goings ons. Also I love the gamerscoreblog podcast! I listen to every show. :)

Posted by: Steve at Apr 17, 2008 3:03:08 PM