The Long Tail of Video Games

Chris Anderson, author of the popular new book "The Long Tail," comments on Peter Moore's recent Ziff Davis conference speech.  Chris says:

It's worth noting that Microsoft's Xbox Live Arcade platform, which is an on-demand marketplace for small and inexpensive casual games, many of them created by small teams on even smaller budgets, is a great example of the Long Tail of games. In an industry where the cost of developing a traditional console game is now measured in the tens of millions of dollars, a way to reach those same consumers via a online marketplace with infinite shelf space and a place for niche titles of all sort (include re-releases of classic titles from gaming's past) is a perfect way to "scale down" to the market lost to the hits.

By the way, I got a copy of the book, and have read most of it.  Fascinating to anyone pondering how the world of marketing is changing because of the internet, and with the help of online communities