The Origin of Brands Book Tour

A few weeks ago, Laura Ries sent me a copy of a book she co-authored with her business partner and father, Al Ries, called "The Origin of Brands." I've really enjoyed reading it, and have learned a lot about building and selling innovative products. I'm also a big fan of natural history (particularly Steven Jay Gould), so this book's spin on Darwin's theories was fascinating.

One of the first business books I read was Marketing Warfare, back in 1988, while I worked at Sun Microsystems. I was a marketing geek even then.

On Tuesday, Laura and Al will be guests on this site, answering a few questions I have after reading the book. I've asked them questions about how they would position the Xbox brand, the role PR plays in the evolution of a brand, the role individual marketers can play. I'm really looking forward to hearing their answers.

The 5th Business Blog Book Book Tour starts Monday at 800-CEOREAD, with stops along the way at Jennifer Rice's Brand Mantra, Michelle Miller's Wonderbranding, and other popular blogs. Come along!