Great PR Blog

Constantin Basturea, author of PR Meets the WW Web blog reports on a Public Relations Strategist article interviewing Peter Drucker.

"Stategist: What is you view of today's public relations practice?

Drucker: There is no public relations. There's publicity, promotion, advertising, but 'relations' by definition are a two-way street. And the more important job and the more dificult is not to bring the business and the executives to the outside but to bring the outside to these terribly insulated people. And this will be far more important in the next 20 years, when the outside is going to change beyond all recognition. [...]

... to this day, most institutions still look upon public relations as their 'trumpet' and not their 'hearing aid.' It's got to be both.

[...] You don't need anybody else to tell you things you want to hear, to echo prejudices you have yourself. You want your public relations person to not tell you the things you expect to hear, because the world does not see itself the way you see it. [...]"